Must Know Hacks To Establishing Yourself As A Seamstress

Chances are that you are currently sporting the latest collection from that trendy boutique, down the street but if you are into sewing your own clothes, then you may want to consider opening a boutique yourself. Of course, it is easier said than done, and as a seamstress, you are bound to find the market insanely competitive with ridiculous rates. But that apart, it is still a skill that is much valued for its creativity and the beauty that you can weave out of a few simple fabrics. Whether you specialize in handmade baby girl frocks or custom-made designer wear, here are a few tips to get you started, on how to establish yourself and target your niche audience effectively.

 

  • Research Your Market: Before you splurge all your savings on opening up that boutique, you may want to spend some time researching the market. For example, if you specialize in custom made orders for kids, then you may want to study the market, current trends, customer behavior and develop a clientele. Your target market consists exclusively of parents looking to dress their little ones in something special; which is why you need to study current prevailing trends, find out what’s popular and use the same in your designs. This should enable you to reach out to more parents and increase those sales.


  • Use Social Media: You need to have an effective marketing plan in place, especially a social media marketing plan and one that enables you to use various social media platforms like Twitter, Facebook and Instagram to market yourself effectively. It goes without saying that you need to engage more with your target demographic and social media platforms enable you to reach out to millions of active users, which should lead to more orders and sales.


  • Flesh out Your Competition: Since you are handling custom orders for kids, you would need to work into the overall price tag overhead costs, cost of utilities, fabrics used, as well as your time and effort in crafting that custom made designer gown for the little tot. But it would be a great idea for you to find out what others in your current location are charging for the same, so that you can lower your rates, or set it on par. You need to be able to price your services accordingly but at the same time, be able to provide premium services at competitive rates.

 

So, whether you are designing handmade clothes for kids or a designer wear, you need to have an effective business plan in place, with a marketing strategy so that you can establish yourself within a short timeframe.

 

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